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https://doi.org/10.15414/2019.9788055220703

4 International Scientific Conference Abstracts Book
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APITOURISM IN CONTEXT OF SOCIO‐ECONOMIC AND ECOLOGICAL ASPECTS

Olena Lokutova
National University of Life and Environmental Sciences of Ukraine,
Kyiv, Ukraine; E-mail.: e.veridar@ukr.net
At the beginning of the third millennium, the tourism industry turned into a powerful
highly profitable industry, a type of economic activity, a branch of knowledge, a socio-cultural
phenomenon, in which the economic and social interests of society, business structures, and
consumers were closely intertwined. The tourist industry is a powerful socio-economic and
political factor that determines the development of the economy and policies of many countries
and regions of the world.
The objects of study are rural tourism and its direction as apitourism. These popular
forms of recreation are an important part of the tourism and services market. In modern
conditions, rural green tourism and apitourism are becoming more and more important
throughout the world and is one of the most promising and effective areas for sustainable
development of rural areas.
The methodological basis of the research is the method of analysis and synthesis.
The positive impact of rural tourism on solving the socio-economic problems of the
village is that it expands the employment of the rural population, especially women, and gives
peasants extra wages, expands the opportunities of employment of the farmer, not only in the
production sector but also in the service sector. Rural green tourism is not only a plus for the
economy, environmental protection, improvement of the ecological situation, as well as the
creation of new jobs, which stimulates the influx of young professionals into rural areas.
The experts of the World Tourism Organization agree that rural tourism is a complex
multidimensional activity that includes hiking, mountain climbing, and mountaineering,
horseback riding, sports and health tours, hunting and fishing, as well as other, less specialized
forms of tourism, in particular, apitourism.
Beekeeping in Ukraine is a traditional sector of agriculture. Every countryside has an
apiary and family of beekeepers, which are is good educated, hospitable and successful
people.
Apitourism – one of the types of rural tourism, involves living in agro farms or directly in
the apiary of the beekeeper, tasting, consumption, bee products. Tourists also have the
opportunity to get acquainted with the technology of production of these products, to observe
the life of the bee family and at the same time carry out apitherapeutic procedures.
The atmosphere and positive energy of apiaries make them real natural oases, the best
place for rest, recreation and relaxation. So, apitourism has the best prospects for its
development in countries where beekeeping is a historical, traditional branch of agriculture.
Fortunately, it is to such countries that Ukraine can be attributed.
The results demonstrate the attracting beekeepers, farmers, owners of private farms to
rural tourism, including apitourism, helps, on the one hand, to increase the profitability of
apiculture, and on the other – to raise the level of their culture, to contribute to the
development of the tourism industry and to preserve the best national traditions for future
generations.

Keywords: socio-economic problems, rural tourism, apitourism, recreation.

4 International Scientific Conference Agrobiodiversity Nutrition, Health and Quality of Human and Bees Life |47
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September 11–13, 2019